Tuesday, June 12, 2007

A series of exclusive computer animated feature films

In an attempt to create a series of exclusive computer animated feature films, Yash Raj Films (YRF) Studios and Walt Disney have teamed up together to produce a series of exclusive computer animated feature films.

It is for the first time that Yash Chopra, Chairman, Yash Raj Films and Dick Cook, Chairman, Walt Disney Studios are coming together for a venture. On the eve of this occasion,

Yash Chopra, Chairman, YRF, said, “Yash Raj Films and Yash Raj Films Studios have been at the forefront in live-action feature films for almost four decades. Together with my son Aditya, we have created our own space with the efforts of a wonderful team -- both creative and business -- and have had the opportunity of producing films that we believe in; films that entertain a large population, as well as the Indian diaspora.”

Chopra believes that the tie-up is not just the coming together of two organisations, but it is also the teaming up of two individuals with similar culture and traditions.

Dick Cook, Chairman, Walt Disney Studios, said, “We are thrilled and honoured to be working with Yash Chopra and Aditya Chopra and their talented teams at YRF Studios in the Indian language that are culturally relevant for the avid movie-going audiences in India and around the world.”

Cook added that animation is a new and rapidly expanding area in India, and this collaboration will bring the very best in story-telling and cutting edge technology together.

Both companies will be equal partners in the venture and will contribute creative, technical and financial support to the project. Aditya Chopra would be the creative head of the alliance. ‘Roadside Romeo’, a film set to release in 2008, will be the first film to be co-produced by this alliance. It will be produced by Aditya Chopra, and written and directed by Jugal Hansraj. Read more from: http://www.exchange4media.com

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